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Zelah Hoekstra
I'm Zelah Hoekstra
I'm Zelah Hoekstra
With over 14 years of experience in translating complex ideas into engaging solutions that drive customer engagement and brand recognition.
A designer
A designer
and problem solver
and problem solver
Selected work
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About
Hi, I'm Zelah Hoekstra, a design lead and problem solver passionate about human-centered design, design systems, strategy and coaching.
With over 14 years of digital experience, I turn complex challenges into intuitive and engaging experiences. I thrive at the intersection of strategy and creativity, aligning business goals with user needs while fostering collaboration and driving meaningful impact through design.
Hi, I'm Zelah Hoekstra, a design lead and problem solver passionate about human-centered design, design systems, strategy and coaching.
With over 14 years of digital experience, I turn complex challenges into intuitive and engaging experiences. I thrive at the intersection of strategy and creativity, aligning business goals with user needs while fostering collaboration and driving meaningful impact through design.
Experience
I've worked with agencies, large organizations, and clients directly—both in-house and externally. I enjoy collaborating with teams that value the impact of thoughtful and strategic design.
ASN Bank
UX Designer
2023 – 2026
NS
UX Strategist & UX Lead
2021 – 2023
Jumbo
UX Designer & Art Director
2017 – 2021
Colours (now IO)
UX & Visual Designer
2014 – 2017
GameHouse
Graphic Designer
2012 – 2014
Expertise
I like creating structure and clarity in complex digital landscapes—crafting scalable systems, driving UX innovation, and empowering teams to deliver seamless user experiences.
Design systems & scalability
Creating structure and efficiency across digital platforms.
Design systems & scalability
Creating structure and efficiency across digital platforms.
Design systems & scalability
Creating structure and efficiency across digital platforms.
Product design
Turning business challenges into intuitive, high-impact user experiences.
Product design
Turning business challenges into intuitive, high-impact user experiences.
Design systems & scalability
Creating structure and efficiency across digital platforms.
Product design
Turning business challenges into intuitive, high-impact user experiences.
Product design
Turning business challenges into intuitive, high-impact user experiences.
Facilitation & leadership
Empowering teams and stakeholders through workshops and coaching.
Facilitation & leadership
Empowering teams and stakeholders through workshops and coaching.
Facilitation & leadership
Empowering teams and stakeholders through workshops and coaching.
Digital transformation
Helping scale UX practices and optimizing workflows in complex environments.
Digital transformation
Helping scale UX practices and optimizing workflows in complex environments.
Facilitation & leadership
Empowering teams and stakeholders through workshops and coaching.
Digital transformation
Helping scale UX practices and optimizing workflows in complex environments.
Digital transformation
Helping scale UX practices and optimizing workflows in complex environments.
Research & Testing
Leveraging insights and data to validate, refine, and optimize user experiences.
Research & Testing
Leveraging insights and data to validate, refine, and optimize user experiences.
Research & Testing
Leveraging insights and data to validate, refine, and optimize user experiences.
